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Complete and Continue
Reach More People. Sell More Art.
Getting Started
The Big "Why?" (1:36)
It's Not About One Thing. It's About Everything. (0:53)
One Size Does Not Fit All (0:45)
My Promise to You (0:38)
Let's Do It! (0:39)
Creating Effective Artist Emails
Preview (0:46)
What Do We Mean by "Effective"? (0:18)
The Myths and Realities of Email Marketing (4:50)
Elements of Effective Artist Emails (4:08)
The Power of the Two-Step (2:05)
Popular Email Marketing Platforms (2:28)
Demo: Creating Your Email in MailChimp (7:33)
Growing Your Email List (2:35)
Facebook for Artists
Preview (0:32)
Why Social Media Matters (1:53)
Social Media Landscape | Where Should You Focus? (1:10)
Facebook Basics: Introduction to Facebook, Profile Pages vs. Business Pages (4:52)
Facebook Basics: Creating Effective Posts (2:20)
Facebook Basics: Brand Post Examples (8:56)
Facebook Basics: Sales Pitch Post Examples (3:19)
Facebook Advanced: Creating a Facebook Business Page (11:22)
Facebook Advanced: Creating Promoted Posts (14:45)
Instagram for Artists
Instagram Basics: Introduction to Instagram (4:26)
Instagram Basics: Creating Your First Post (5:23)
Instagram Basics: Creating Effective Posts (1:16)
Instagram Basics: Brand Post Examples (2:51)
Instagram Basics: Sales Pitch Post Examples (1:50)
Instagram Advanced: Creating Promoted Posts (7:21)
Growing Your Followers: The Dos and Don'ts (2:19)
Artist Websites That Work!
Preview (0:56)
The Importance of a Great Website (0:56)
Options for Selling Your Work Online (2:34)
Elements of an Effective Artist Website (8:33)
A Short Story With a Big Point (1:25)
Getting Into Galleries and Shows
Preview (1:06)
Where Do You Fit? (4:23)
Finding and Contacting Galleries (How to Stand Out) (12:54)
Applying to Juried Shows (2:43)
Should You Donate to Art Auctions? (2:37)
Are Art Fairs Really Worth It? (2:50)
Making the Sale
Preview (1:20)
Direct vs. Indirect Sales - Can They Coexist? (2:59)
Pricing Your Art (4:32)
Key Factors in Making the Sale (6:22)
Overcoming Common Objections (10:23)
The Power of the Preview (2:31)
Bringing It All Together
Preview (0:21)
Congratulations are in Order! (1:11)
Connecting the Dots (4:04)
Demo: Creating Your Email in MailChimp
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