REACH MORE PEOPLE.
SELL MORE ART.
Below is a full overview and free previews of my online course "Reach More People. Sell More Art.". This on-demand online program covers a wide range of topics that will transform the way you share and sell your work. The entire course, including hours of material, and the ability to ask me questions along the way, is now available for only $457.
Get started now!
Course Curriculum
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PreviewPreview (0:46)
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StartWhat Do We Mean by "Effective"? (0:18)
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StartThe Myths and Realities of Email Marketing (4:50)
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StartElements of Effective Artist Emails (4:08)
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StartThe Power of the Two-Step (2:05)
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StartPopular Email Marketing Platforms (2:28)
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StartDemo: Creating Your Email in MailChimp (7:33)
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StartGrowing Your Email List (2:35)
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PreviewPreview (0:32)
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StartWhy Social Media Matters (1:53)
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StartSocial Media Landscape | Where Should You Focus? (1:10)
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StartFacebook Basics: Introduction to Facebook, Profile Pages vs. Business Pages (4:52)
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StartFacebook Basics: Creating Effective Posts (2:20)
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StartFacebook Basics: Brand Post Examples (8:56)
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StartFacebook Basics: Sales Pitch Post Examples (3:19)
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StartFacebook Advanced: Creating a Facebook Business Page (11:22)
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StartFacebook Advanced: Creating Promoted Posts (14:45)
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StartInstagram Basics: Introduction to Instagram (4:26)
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StartInstagram Basics: Creating Your First Post (5:23)
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StartInstagram Basics: Creating Effective Posts (1:16)
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StartInstagram Basics: Brand Post Examples (2:51)
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StartInstagram Basics: Sales Pitch Post Examples (1:50)
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StartInstagram Advanced: Creating Promoted Posts (7:21)
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StartGrowing Your Followers: The Dos and Don'ts (2:19)
Your Instructor
John Kraft is a successful artist with 20 years experience in brand development and marketing communications. He was selected as a featured artist by Apple in 2001, and his art has been included in Better Homes and Gardens, The Artful Home and Modern Painters. He has received coverage by the San Francisco Chronicle, Huffington Post, Los Angeles Times, 7x7 and MacWorld UK.
In both 2010 and 2018 John was selected to create a large heart for Hearts in SF, which benefits the San Francisco General Hospital Foundation (SFGHF). The heart John created in 2018 was featured on the cover of the February issue of Where Magazine and purchased by Genentech for $100,000.
John has participated in the Amsterdam based Project eARTh, and his work has been featured in live auctions for the San Francisco Firefighters Cancer Prevention Foundation and ArtSpan. He is a member of the Red Umbrellas Fine Artists Group and the Marin Open Studios Board of Directors.
"I highly recommend John's online program. He explains the art business in simple, easy to understand terms. John also gives you the tools needed to breathe new life into your art business, jumpstart your marketing, and reach new and existing customers. The information in the program is well worth the price!"
- Crystal Lockwood, Sculptor
"I LOVE working with John, not only is he knowledgeable and has creative ideas, he's such a great guy. I'm so glad he's spreading the word about his offerings in supporting artists to live their dreams".
- Cara Brown, Artist